The eyes of the NFL will be focused on Buffalo when the Bills host the Green Bay Packers on NBC’s national broadcast of Sunday Night Football. And the Bills are using the platform to bring light to a major problem in the region.
For the third annual Huddle for Hunger week, the Buffalo Bills Foundation partnered with Wegmans to create a weeklong initiative to raise awareness on improving access to healthy food for families here in Western New York. While it’s a basic need, it is a challenge for low-income neighborhoods, communities of color, and rural areas.
The Buffalo Bills Foundation’s focus has always been on hunger and wellness, but the COVID-19 pandemic and the tragic mass shooting at the Tops Supermarket in East Buffalo this past May only reassured them that their focus is in line with the needs of the community.
To encourage the community to huddle together around this cause, the Bills visited School 74 in East Buffalo and hosted their annual Community Food Drive at Highmark Stadium to benefit FeedMore WNY.
But the importance of this initiative doesn’t go away once Huddle for Hunger week is over.
“While we are highlighting the issue of hunger this week, the Bills Foundation is working throughout the year to improve access to healthy, nutritious food for families,” Michelle Roberts, Executive Director of the Buffalo Bills Foundation said. “Through our grantmaking and our platform, we support community partners by providing both financial assistance and shining attention to their programs.”
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