Have you ever looked down at your perfectly pristine designer tee and thought, “You know what? This is missing something.” Perhaps it’s too white or exceptionally plain for your tastes, or maybe you just prefer to not have to put effort into inevitably ruining it yourself.
If any of the above sounds like you, you’re in luck—ThredUP has partnered with HEINZ to join the current ketchup craze and offer you pre-stained tees, dresses, hoodies and more at a range of affordable (and not) price points in their new Vintage Drip collection.
“At thredUP, we believe every piece of clothing deserves a second life — even summer barbeque casualties,” Erin Wallace, VP of Integrated Marketing at thredUP, said in a press release. That means no more shame! Wear your stains with pride.
“This collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy, while doing good for people and the planet. We hope it makes a splash… err… drip!” Wallace added.
So from Levi’s and Gap to Gucci and Yves Saint Laurent Rive Gauche, ThredUp’s got you covered, no matter your tastes—unless your taste is for mustard, in which case, they can’t help you.
The entire collection features 157 secondhand pieces, which have become one-of-a-kind thanks to their unique ketchup stains. And as the brand said, “when it’s HEINZ, it’s not a stain, it’s a statement.”
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That stain—or statement—is becoming a new brand symbol for them, according to their brand manager of brand communications Alyssa Cicero. “This collection is about sustainably celebrating the character HEINZ ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol.”
100% of the proceeds from the Vintage Drip release are set to go to Rise Against Hunger to support hunger relief across the globe, and sizes range from XXS to XXL. There are still several pieces available from the first drop on Aug. 30, but a second drop will be made available on Sept. 13 if nothing strikes your fancy. And hey, if you see any pieces you wish were not decorated with the drip, you can probably get it out with a little effort in the laundry room.
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