Intermountain Health releases new branding, with effort to serve and connect

Rob Allen speaks to Intermountain Health investors and employees at a rebranding event on Monday. (Emily Ashcraft,

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MURRAY — Intermountain Healthcare is now officially Intermountain Health, after the company formally embraced its new branding at a company meeting on Monday at Intermountain Medical Center.

Rob Allen, president and CEO at Intermountain Health, told his employees that a brand is more than a logo and name — it represents who the company is, its legacy and who they aspire to be.

When developing the new logo, Allen said they spoke to many health providers and patients and learned people are looking for a partner in their health journey and a trusted voice who can give them information when they need it.

“I love what we stand for, and I love how we care for those who count on us,” Allen said.

Allen encouraged employees to serve and keep doing great things so they can help bring the Intermountain Health brand to life; and work toward their goal of helping people live the healthiest lives possible.

“I have full confidence that together we can continue to make a great difference — every individual interaction at a time and on a broad scale in every community and every area and region where we serve. We can make a difference,” Allen said.

This story will be updated.


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Emily Ashcraft joined as a reporter in 2021. She covers courts and legal affairs, as well as health, faith and religion news.

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